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NZ Wine is the national organisation of the New Zealand grape and wine sector, funded under statutory authority through levies on grape and wine production. One of NZ Wine’s most important initiatives since the late 1990s has been to establish and promote the sustainable winegrowing project. This has been enthusiastically embraced by the industry, and NZ Wine estimates that in 2012 94% of the country’s producing vineyard area is participating in the Sustainable Winegrowing NZ programme.