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In 2010 the University of Auckland Wine Science Department established the “Upper North Island Wine Challenge”. This competition “…was initiated from a perceived need for the region and its sub-regions to be recognized as making a unique and historical contribution to the New Zealand wine industry”. The region encompasses Northland, Auckland, Waikato and Bay of Plenty. Many of the sub-regions within this area share similar climate and soils conditions, and even where they differ, they remain more similar to each other in “terroir’ characteristics than to the wine regions further south. So this competition really allows valid comparison of like with like.